By Aahir Ghosh (UG 24), Edited by Arya Sambaragimath (UG 24) Professor Bharat Ramaswami is a Professor of Economics at Ashoka University. He completed his PhD from the University of Minnesota. His areas of interest range from agricultural economics to development economics. …

By Amrit Singh (UG 25), Edited by Adithya Rajan (UG 23) Emotional eating is a common coping strategy, while not inherently good or bad, it can become problematic if it interferes with healthy eating habits or causes one to feel out of control. …

By Mitali Gujarathi (UG 24), Edited by Arya Sambaragimath (UG 24) Discover the secrets behind iconic ads that have remained memorable and effective over the years. Emotional marketing, visual cues, colour theory and social proofs are some of the behavioural strategies employed by marketers to create impactful ads. …

By Shridha Pai (UG 24), Edited by Resham Anand (UG 23) Majnu-ka-tila is one of the culinary hubs created by immigrant and refugee populations all over the world. Food being a source of sensory stimulation, evoking memories with ingredients, the nomenclature, and so on, makes these places a space for…

By Muskaan Mir (UG 24), Edited by Megha Nair (UG 24) This article explores the phenomenon of multimodal mental imagery in baking shows. It sheds light on the vicarious pleasures of watching delicious food being made. Admit it: the idea of a warm, crumbly, chocolate-chip cookie right out of the…

By Sapriya Sharma (UG 24), in a symphonious conversation with Dr. Bittu, Ashoka University There seems to be a dispositional relationship between colors, the emotions they evoke, and sounds. This relationship has not remained undiscovered in literature and has often been linked with color psychology. Color psychology theorizes the mental…

By Shreaya Malhotra (UG 23), with Arya Sambaragimath (UG 24) Shreaya Malhotra is a third year Psychology major who enjoys exploring the intersection between art, psychology and its implications in the real world.

By Megha Nair (UG 24), Edited by Adithya Rajan (UG 23) Picture this. A medium rare steak fresh out of the oven, tossed into a buttered pan, salted and crisped to perfection, then sauced and served steaming hot. There’s just one catch — it’s dyed ocean-blue (with chef’s precision, of…

By Arya Sambaragimath (UG 24), Edited by Sapriya Sharma (UG 24) The next time you visit a college library or a working space, take a few seconds to observe the space itself. Observe the furniture and the layout of the space. Look at the colours used within the space. Has…